The Bull
A strong visual mark built into the EL TORO identity.
A bold Mexican identity, presented in a practical wholesale format.

The EL TORO bag brings together the brand's signature bull, Premium Chickpeas message, Mexican flag and Product of Mexico statement in one distinctive package.
A strong visual mark built into the EL TORO identity.
The pack clearly communicates its Mexican origin.
A premium visual position that is easy to recognize from a distance.